Honoring 100 years through theater

RIVE helped the iconic hardware brand welcome more than 6000 people – retailers, suppliers, as well as Ace family and friends – to the Wintrust Arena in Chicago in August 2024. Designed to honor the past, celebrate the present and embrace the future, the 90-minute theatrical show featured a variety of performers along with Ace employees (82 people graced the stage)!   

We brought their rich history to life and marked 100 Years of Helpful through a multimedia experience, illuminating key milestones with different characters driving the narrative. The performance incorporated various products throughout and saluted Ace serving communities across the country and around the world. This singular show engaged the audience intellectually and emotionally, deepening their connection to the brand and the business.