We elevated the trade show experience
TradePending is a leading software provider to the automotive industry, helping to generate leads and promote inventory to thousands of auto dealers across the country. As an exhibitor at the National Automobile Dealers Association trade show, they were looking for a partner to elevate their booth experience.
As attendees returned to live trade shows, TradePending was energized to connect with the NADA audience so they increased their booth size and turned to RIVE. Starting with their goals – enhance brand visibility and prospect/customer engagement – we created an innovative environment through design work, brand management, production support, and on-site management.
The space was designed to provide the sales team with a creative backdrop to share new products through digital demos and branded activations in the “Fun Zone,” which included a custom t-shirt station, bar, and mini race track!